At Thursday's weekly Cabinet meeting, Premier Cho Jung-tai received a Ministry of Transportation and Communications report on the Tourism Administration's implementation of the Dual-Engine Tourism Development Plan. The premier said that the plan incentivizes domestic travel on weekdays and boosts foreign tourist arrivals. With NT$3.33 billion (approximately US$101.3 million) in funding from the Executive Yuan, the initiative aims to encourage Taiwanese travelers to explore the country more extensively on weekdays while also attracting high-spending international visitors to revisit Taiwan. It is expected to generate 4.4 million tourist visits and contribute NT$37.4 billion (approx. US$1.1 billion) to Taiwan's tourism economy.
Premier Cho noted that a nation's tourism industry is fundamental to promoting its soft power and local cultures. To this end, he directed the Tourism Administration to continue promoting the sector's development under a core strategy centered on pursuing both tourism quality and growth while elevating tourism value; overseeing efforts by accommodation providers to improve service quality; and rallying businesses across different sectors in support of domestic tourism.
The premier also called on related ministries and agencies to work more closely together, highlighting initiatives such as the Ministry of Agriculture's leisure farms and forest recreation areas and the Ministry of Economic Affairs' efforts to develop tourism factories and revitalize local commercial districts. The goal is to move beyond conventional sightseeing toward more immersive travel experiences that offer greater value, thereby creating a high-quality tourism environment.