At the Cabinet's weekly meeting Thursday, Premier Cho Jung-tai received a Ministry of Sports (MOS) briefing on the government's sports industry development guidelines for 2026 to 2029. The premier said the guidelines will elevate the government's role and policy approach from sports administration to sports governance, while adopting the vision of bringing sports into everyday activities, turning everyday activities into new industries, and leveraging these industries to support sustainability. To advance sports policy for a new era, the guidelines set out six strategic pillars represented by the acronym SPORTS: Smart sports solution (S), Partnered value co-creation (P), Open participation (O), Robust sports ecosystem (R), Talent for sports future (T), and Sustainable growth for sports (S).
The premier added that the guidelines include a four-year plan with phased objectives, including pilot programs at selected sites, expansion of sports-related services, market integration, and establishment of institutional standards. These comprehensive efforts will reinforce the foundation and sustainable growth of the sports industry ecosystem.
Premier Cho highlighted recent initiatives that have taken Taiwan's sports governance to the next level. These include the MOS's collaboration with the Ministry of Culture to offer enhanced incentives for Youth Sports Vouchers and Culture Points; the allocation of NT$10 billion (approximately US$315.2 million) from the National Development Fund to invest in the sports industry; and assistance to businesses in integrating "sports equity" into their ESG certification efforts. Notably, the MOS launched a campaign on September 1 to offer health-related rewards to those who complete designated physical activity challenges, which has garnered an enthusiastic response from the public. The premier urged the MOS to continue advancing sports policies that have a tangible impact on people's lives and contribute to a healthier society.