Taiwan sets sights on becoming a premium tourist destination

  • Date: 2016-11-04
  • Source: Department of Information Services, Executive Yuan
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At  a  tourism  fair  today,  Premier  Lin  Chuan  encouraged  travel  operators  to  help  make  Taiwan  a  premium  tourist  destination  by  improving  their  product  quality  and  heeding  the  needs  of  consumers.

Speaking  at  the  opening  ceremony  of  the  2016  Taipei  International  Travel  Fair,  held  at  the  Taipei  World  Trade  Center  November  4-7,  the  premier  said  the  fair  is  an  opportunity  not  only  to  present  Taiwan’s  tourism  industry  to  the  world,  but  also  to  allow  international  travelers  to  get  to  know  the  island  and  experience  its  beauty  up  close.

Tourism  is  an  essential  industry,  the  premier  said,  and  he  was  pleased  to  see  over  1,400  exhibitors  from  60  countries  at  the  fair,  which  he  said  was  an  indication  of  the  bright  potential  of  Taiwan’s  travel  industry.

Tourism  represents  many  aspects  of  Taiwan’s  development,  Premier  Lin  continued.  For  one,  the  industry’s  rise  is  symbolic  of  improving  quality  of  life  and  social  progress.  Promoting  local  sites  and  their  unique  cultural  heritage  also  enhances  Taiwan’s  social  diversity,  and  brings  it  closer  to  the  international  community.  He  expressed  hope  that  the  industry’s  upcoming  tourism  events  will  serve  as  important  links  between  Taiwan  and  the  world.

At  its  core,  the  tourism  industry  serves  people,  and  personal  experiences  are  paramount,  the  premier  said.  Visitors  from  around  the  world  can  experience  the  warmth,  hospitality  and  friendliness  of  the  Taiwanese  people  and  see  the  country’s  society  and  culture,  which  is  the  best  way  to  promote  friendship  between  Taiwan  and  other  countries.

The  premier  also  said  that  Taiwan’s  tourism  industry  has  impressive  achievements.  Last  year  the  industry  generated  a  total  output  value  of  over  NT$810  billion  (US$25.66  million),  with  domestic  tourism  accounting  for  45  percent.  He  said  there  is  still  room  for  improvement,  and  expressed  hoped  that  Taiwan’s  travel  facilities—both  hardware  and  software—will  get  even  better.  Taiwan  should  also  think  about  ways  to  expand  its  tourism  client  base  beyond  China  and  attract  more  visitors  from  all  over  the  world.  

The  increase  in  the  quantity  of  tourism  must  be  coupled  with  a  rise  in  quality,  Premier  Lin  said.  The  local  industry  should  incorporate  more  uniquely  Taiwanese  themes  into  their  products  including  green  energy,  agriculture  and  fishing,  medical  treatment  and  diagnostic  services,  localized  shopping  experiences,  cultural  creativity,  higher  education,  and  even  the  rich  resources  of  the  offshore  islands.  He  looks  forward  to  seeing  Taiwan  grow  into  a  premium  tourist  destination  that  offers  a  wide  range  of  unique  offerings.